William A. Morris

01 — The position

Hunter, by record

My work is net-new enterprise acquisition: finding the buyer, building the business case, navigating procurement, and closing multi-year contracts at $1M+ average order value.

The pattern across fifteen years: complex or emerging technology, regulated or sceptical buyers, and no playbook until I write one. Privacy technology into Tier 1 banks. Accounts-receivable SaaS into automotive and healthcare giants. Product-data platforms into Pfizer, Nestlé and Unilever.

I started inside financial services — RBS, then Accendo Markets, working with high-net-worth clients — which is why selling to banks, Chief Data Officers and Heads of Fraud feels like home turf rather than enemy territory.

Strongest fit

Senior Enterprise AE
Strategic Account Executive
Enterprise Account Director
Major Accounts Director
Founding AE / GTM Build-Out

02 — The tape

Experience

07/2025 — 04/2026Partisia

UK Commercial Lead / Founding Enterprise Executive

Fixed-term market entry for an enterprise privacy-technology platform; concluded when a missed funding round halted commercial progression.

Confidential computingSecure MPCKYC / AMLFraud preventionProduct traceability

Built the full UK market-entry strategy from zero — ICP, account selection, buying-unit mapping, qualification standards, partner channels, PoC design.
Opened and modelled a £20M+ multi-year partnership pathway with GS1 UK in product traceability and Digital Product Passport readiness.
Established regulatory engagement with the FCA and CIFAS; opened early-stage pilot discussions with Tier 1 UK banks and card networks.

Career note · 06/2024 — 07/2025

Planned career break for a full recovery from a significant medical event, now fully resolved. Returned at full capacity to lead Partisia's UK market entry.

04/2021 — 06/2024Openpay Group

Strategic Enterprise Sales Executive

Hunter role across automotive, healthcare and retail (UK / EMEA) — B2B SaaS, AR automation and trade finance — plus post-receivership transition consulting.

B2B SaaSAR automationTrade financeTier 1–2 enterprise

£9M+ in new business across Tier 1 enterprise accounts within two years, through MEDDIC and Challenger-led qualification.
17 net-new enterprise logos — including a Top 5 UK automotive group — at £250K–£2.5M TCV per contract.
Retained post-receivership to lead retention, renewal and migration — trusted with the most commercially sensitive phase of the business.

04/2016 — 01/20211WorldSync

Head of Enterprise Sales (Player-Coach)

Personal enterprise deal ownership plus regional leadership across UK, EMEA and India for a global SaaS and product-data platform.

PIMContent syndicationGDSNDAMData & analytics

Five consecutive years over quota while personally closing enterprise deals at AOV above $1M ARR.
Scaled the regional team from 2 to 20+ within 18 months — 75%+ regional revenue growth, $12.2M in new business.
Land-and-expand motions orchestrating global teams; 300+ in-region new-business clients across APAC.

2010 — 2016RBS · Accendo Markets

Earlier Career — Financial Services

High-net-worth client roles in banking and markets. The foundation of the financial-services fluency I now sell with.

04 — The method

How I sell

Qualification

MEDDIC discipline

Every deal inspected against metrics, economic buyer, decision criteria and champion strength. Forecasts I sign my name to.

Engagement

Challenger-led, multi-threaded

Teach the buyer something about their own business, then build consensus across C-suite, technology, finance, procurement and transformation in parallel.

Markets

Regulated-buyer fluency

Banks, pharma, healthcare, compliance ecosystems. I speak risk, regulation and procurement natively — because I started on the buyer's side of the desk.